How to Design Billboards That Are Social-Media Friendly
Your billboard is up. Thousands of people are driving past it every day. But nobody is photographing it, nobody is posting it, and the campaign exists only on one road in one city for the duration of the contract. Meanwhile, a competitor’s billboard is circulating on Twitter, showing up on Instagram feeds, and generating conversations […]
How LED Billboards Enable Dynamic Messaging in Nigeria
What if your billboard could say something different to the morning commuter, the afternoon shopper, and the evening driver, without a single reprint or extra cost? Most brands in Nigeria do not know that it is already possible. They are booking LED billboards and using them exactly like static boards, same message, same creative, same […]