How Outdoor Advertising Builds Trust for New Brands in Nigeria
Trust is the hardest thing to earn in the Nigerian market, and the most valuable. Before a Nigerian consumer buys from a brand they have never heard of, they go through a mental checklist that no amount of social media posts or Google ads can fully satisfy. Is this brand real? Has anyone I know […]
Billboard Advertising for E-Commerce Brands in Nigeria
Here is a question most Nigerian online store owners never ask: if your business only exists on a screen, how do you earn the trust of people who prefer to buy in person? This is one of the biggest challenges for e-commerce brands in Nigeria. You have a product and a website, and are running […]
Billboard Advertising vs. Social Media Advertising in Nigeria: Which One Should You Choose?
It is a debate that comes up in almost every marketing meeting in Nigeria. Someone pitches a billboard along Adeola Odeku or the Airport Road in Abuja. Someone else argues that the same money could fund three months of Instagram and Facebook ads with highly targeted targeting. Both sides make compelling points. And the meeting […]
How to Use Billboard Advertising to Target the Nigerian Middle Class
It is a Monday morning, somewhere between 7:30 and 8:15 AM. A marketing manager is stuck in traffic on the Third Mainland Bridge in Lagos. Her car is barely moving. She has already scrolled through Instagram, half-read a WhatsApp broadcast, and tapped out of a YouTube ad in under five seconds. But there it is, […]