How Billboard Placement Can Complement Other Marketing Channels
You have seen it happen, maybe you have even done it. A billboard goes up on a major Lagos expressway while the social media team runs its own campaign on the side. The radio buy is handled separately. Nobody asked how the three were supposed to work together, and nobody noticed when they didn’t. Three […]
How to Prepare a Billboard Advertising Proposal
Most billboard advertising proposals in Nigeria are not proposals at all. They are lists: a few location names, some rates, maybe a screenshot of a map, sent over WhatsApp or email with a line that says “please find attached for your consideration.” The client reads it and feels nothing. A real proposal does something entirely […]