How Population Density Affects Billboard Rates in Nigeria
Two brands walk into the same OOH agency. They want the same thing: a 48-sheet billboard for four weeks, inside one city. The first brand gets a quote for ₦400,000. The second brand, using the same format for the same duration, receives a quote of ₦1,800,000. There’s a ₦1,400,000 difference between the two of them. […]