Why Billboard Advertising Still Works in 2026
A lot of people think billboards should have disappeared by now. With social media, online ads, and endless screens everywhere, it’s easy to assume big roadside boards no longer matter. Yet brands are still spending real money on billboard advertising in 2026, and not by accident. Billboards haven’t survived because they’re old; they’ve survived because […]
Billboard Advertising Traffic Volume & Attention Metrics
Outdoor advertising, especially billboards, has long been a staple of mass‑market marketing. In Nigeria, where urban traffic congestion is ubiquitous, commuters spend hours on the road daily, and visual exposure is constant, billboards remain one of the most impactful ways to reach large audiences consistently. But measuring impact and attention, not just potential reach, is […]