How Traffic Patterns Affect Billboard Performance in Nigeria
If you’ve ever sat in traffic and caught yourself reading the same billboard without even trying, you’ve already seen how traffic affects billboard advertising. The longer people stay on a road, the more time they have to notice, recognize, and remember what’s in front of them. In Nigeria, traffic isn’t just about movement, it shapes […]
ROI of Billboard Advertising in Nigeria Explained
Billboards in Nigeria remain one of the most powerful tools for visibility, brand building, and audience influence. With Nigeria’s unique urban traffic patterns and high commuter exposure, outdoor advertising consistently delivers high impact, but assessing return on investment (ROI) has historically been a challenge. This article breaks down everything you need to understand about measuring […]