Herbert Macaulay Way is a major arterial road in Yaba, connecting educational institutions, startup hubs, tech companies, and commercial centers. The proximity to Tech (YabaTech axis) and University Road significantly increases youth and academic commuter traffic.

This corridor benefits from:

• Heavy weekday student movement
  
• Strong tech and startup ecosystem presence
  
• Consistent retail and commercial activity
  
• Moderate vehicle speed improves readability
  

Why The Yaba Herbert Macaulay LED Billboard is Unique

• Located in Lagos’ tech and innovation hub
  
• Strong student and youth audience exposure
  
• Ideal for digital and tech brands
  
• Clear roadside frontal visibility
  
• High weekday repetition
  
• Cost-effective premium Mainland LED placement
  
• Strong startup ecosystem engagement
  

Why You Should Advertise in Yaba

• Perfect for fintech and tech startups
  
• Ideal for telecom and mobile data campaigns
  
• Strong visibility for educational institutions
  
• Excellent for FMCG youth-focused brands
  
• Effective for government and public awareness campaigns
  
• Targets digitally active urban audience
  

Audience & Demographics Around the Billboard

• University students
  
• Tech entrepreneurs and startup founders
  
• Academic staff
  
• Young professionals
  
• Public transport commuters
  

Best Campaign Types for This LED Billboard

• Fintech and digital platform launches
  
• Telecom and connectivity promotions
  
• Educational institution advertising
  
• FMCG youth-targeted campaigns
  
• Government and civic messaging